Dr. SHIKHA BHAGAT
Department: BUSINESS AND MANAGEMENT (BGR)
Dr. SHIKHA BHAGAT
Speciliazation: Management
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS
Educational Details
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PhD 2017
PhD
Noida International University
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PG 2010
MBA
Bharathi Vidyapeeth University
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Degree 2008
BBA(CAM)
Gurunanak Dev University
Participation in Seminars/Conferences/Symposium
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2024
Date Of Publication: 15-Apr-2024
Name of Journal: Indian Journal of Marketing
Volume No/Issue No/Page No: 54/4/60 - 79
Date Of Publication: 29-Mar-2024
Name of Journal: Theoretical and Practical Research in Economic Fields
Volume No/Issue No/Page No: 15/1/17 - 30
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2023
Date Of Publication: 03-Aug-2023
Name of Journal: JIMS8M The Journal of Indian Management & Strategy
Volume No/Issue No/Page No: 28/2/ -
Date Of Publication: 03-Aug-2023
Name of Journal: International Journal of Multidisciplinary Research and Technology
Volume No/Issue No/Page No: //180 - 187
Date Of Publication: 03-Aug-2023
Name of Journal: International Journal of Multidisciplinary Research and Technology
Volume No/Issue No/Page No: 4/8/485 - 494
Date Of Publication: 01-May-2023
Name of Journal: Journal of Coastal life Medicine
Volume No/Issue No/Page No: //939 - 956
Date Of Publication: 03-Feb-2023
Name of Journal: Journal of General Management Research
Volume No/Issue No/Page No: 9/2/55 - 72
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2022
Date Of Publication: 01-Oct-2022
Name of Journal: Shanlax International of Management
Volume No/Issue No/Page No: 10/2/70 - 83
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2021
Date Of Publication: 16-Jan-2021
Name of Journal: International Journal of Computer Applications
Volume No/Issue No/Page No: 174/12/25 - 31
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2020
Date Of Publication: 05-Dec-2020
Name of Journal: Indian Journal of Marketing
Volume No/Issue No/Page No: 50/12/24 - 39
Date Of Publication: 01-Dec-2020
Name of Journal: International Journal of Research and Review
Volume No/Issue No/Page No: 7/11/499 - 508
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2018
Date Of Publication: 08-Sep-2018
Name of Journal: Indian Journal of Marketing
Volume No/Issue No/Page No: 48/9/40 - 54
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2017
Date Of Publication: 23-Jun-2017
Name of Journal: International Journal of Management
Volume No/Issue No/Page No: 8/3/180 - 189
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2016
Date Of Publication: 10-Oct-2016
Name of Journal: International Journal of Advanced Scientific Research and Management
Volume No/Issue No/Page No: 1/10/23 - 29
Participation in Conferences/Seminars/Symposium
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2024
Type of the Program: Seminar
Role: Participant
Title:
Date: 2024-10-10
Organising Institution: Public Relation Society of India, Chennai Chapter
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2024-09-28
Organising Institution: Public Relations Society of India, Chennai Chapter
Level: Regional
Type of the Program: Seminar
Role: Participant
Title:
Date: 2024-04-27
Organising Institution: Sathyabama Institute of science & Technology
Level: National
Type of the Program: Conference
Role: Presenter
Title: Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search
Date: 2024-04-16
Organising Institution: Kamaraj College
Level: International
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2023
Type of the Program: Conference
Role: Presenter
Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact
Date: 2023-11-01
Organising Institution: EuroMid Academy of Business and Technology
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2023-10-05
Organising Institution: Christ University
Level: Institutional
Type of the Program: Seminar
Role: Participant
Title:
Date: 2023-09-15
Organising Institution: McGraw Hill Education
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement?
Date: 2023-08-02
Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Animated Advertisements on consumer buying behaviour
Date: 2023-08-02
Organising Institution: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2023-07-21
Organising Institution: Sathyabama Institute of Science and Technology
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2023-07-21
Organising Institution: Sathyabama Institute of Science and Tecjnology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer attitude towards sustainability and its impact on their purchasing decisions
Date: 2023-02-28
Organising Institution: Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2023-02-11
Organising Institution: Ministry of Culture Govt of India
Level: National
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2022
Type of the Program: Seminar
Role: Participant
Title:
Date: 2022-12-22
Organising Institution: McGraw Hill
Level: National
Type of the Program: Conference
Role: Presenter
Title: Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption
Date: 2022-12-16
Organising Institution: Sai Ram Institute of Management Studies
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework
Date: 2022-12-16
Organising Institution: Sai Ram Institute of Management studies
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2022-10-21
Organising Institution: Christ University
Level: Institutional
Type of the Program: Conference
Role: Presenter
Title: Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review
Date: 2022-10-07
Organising Institution: Jyothi Nivas College Autonomous
Level: National
Type of the Program: Seminar
Role: Participant
Title:
Date: 2022-10-04
Organising Institution: Mc Graw Hill
Level: National
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2021
Type of the Program: Seminar
Role: Participant
Title:
Date: 2021-04-08
Organising Institution: Christ University
Level: Institutional
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2020
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-11-28
Organising Institution: Christ University
Level: Institutional
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-09-13
Organising Institution: Christ University
Level: National
Type of the Program: Symposium
Role: Participant
Title:
Date: 2020-08-24
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Brand Centric Transmutation:A way to enhance customers loyalty
Date: 2020-08-13
Organising Institution: Bannari Anman Institute of Technology
Level: International
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2020-08-13
Organising Institution: Bannari Amman Institute of Technology
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-08-01
Organising Institution: Christ University
Level: Institutional
Type of the Program: Symposium
Role: Participant
Title:
Date: 2020-07-25
Organising Institution: Christ University
Level: International
Type of the Program: Seminar
Role: Participant
Title:
Date: 2020-07-23
Organising Institution: Christ University
Level: International
Participation in Workshops/FDPs/Training Programmes
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2024
Name of the Workshop/FDP/Training Programme: Exploring the dynamics of Structural Equation Models using AMOS
Name of the Organiser: Institute for scholarly research and training
Level: National
Role: Participant
Date: 2024-11-16 00:00:00
Name of the Workshop/FDP/Training Programme: Online Photography Contest
Name of the Organiser: Public Relations Society of India
Level: National
Role: Participant
Date: 2024-10-26 00:00:00
Name of the Workshop/FDP/Training Programme: Anchor Pricing Strategies
Name of the Organiser: Enparadigm
Level: Institutional
Role: Participant
Date: 2024-10-14 00:00:00
Name of the Workshop/FDP/Training Programme: Enhancing Research Activities in Higher Education
Name of the Organiser: Internal Quality Assurance Cell
Level:
Role: Participant
Date: 2024-09-28 00:00:00
Name of the Workshop/FDP/Training Programme: GenAI for Educators-Transforming Education
Name of the Organiser: Centre for Artificial Intelligence
Level: Institutional
Role: Participant
Date: 2024-07-25 00:00:00
Name of the Workshop/FDP/Training Programme: From Excel to Power BI
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2024-07-10 00:00:00
Name of the Workshop/FDP/Training Programme: International Business II
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2024-06-04 00:00:00
Name of the Workshop/FDP/Training Programme: Scaffolding Adult Learning Through Learner-Centered Approach
Name of the Organiser: Christ( Deemed to be University)
Level: Institutional
Role: Participant
Date: 2024-03-01 00:00:00
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2023
Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone photography competition 2k23
Name of the Organiser: Sathyabama Institute of Science and Technology-Department of Visual Communication
Level: International
Role: Participant
Date: 2023-11-18 00:00:00
Name of the Workshop/FDP/Training Programme: Strategic Plan 2023-2026
Name of the Organiser: Staff Development College and The Centre for Education Beyond Curriculum
Level: Institutional
Role: Participant
Date: 2023-06-26 00:00:00
Name of the Workshop/FDP/Training Programme: NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS
Name of the Organiser: Nesamony Memorial Christian College
Level: National
Role: Participant
Date: 2023-03-07 00:00:00
Name of the Workshop/FDP/Training Programme: International Level Virtual Smartphone one minute video competition
Name of the Organiser: Department of Visual Communication
Level: International
Role: Participant
Date: 2023-02-18 00:00:00
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2022
Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE
Name of the Organiser: Staff Development College
Level: Institutional
Role: Participant
Date: 2022-12-05 00:00:00
Name of the Workshop/FDP/Training Programme: Faculty Development Programme 1-2022
Name of the Organiser: The Centre of Education Beyond Curriculum & IQAC
Level: Institutional
Role: Participant
Date: 2022-07-06 00:00:00
Name of the Workshop/FDP/Training Programme: RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education
Name of the Organiser: Christ(Deemed to be University)
Level:
Role: Participant
Date: 2022-05-30 00:00:00
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2021
Name of the Workshop/FDP/Training Programme: ?The Art of Doing Research?
Name of the Organiser: Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia
Level: International
Role: Participant
Date: 2021-07-12 00:00:00
Name of the Workshop/FDP/Training Programme: Ouriginal
Name of the Organiser: 30M Training in association with Teaching Learning Enhancement Cell
Level: Institutional
Role: Participant
Date: 2021-06-21 00:00:00
Name of the Workshop/FDP/Training Programme: "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING?
Name of the Organiser: SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE
Level: National
Role: Participant
Date: 2021-06-21 00:00:00
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: Christ(Deemed to be University)
Level: Institutional
Role: Participant
Date: 2021-06-16 00:00:00
Name of the Workshop/FDP/Training Programme: Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS
Name of the Organiser: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE
Level: National
Role: Participant
Date: 2021-06-15 00:00:00
Name of the Workshop/FDP/Training Programme: Hybrid Teaching
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2021-03-02 00:00:00
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2020
Name of the Workshop/FDP/Training Programme: ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS?
Name of the Organiser: Department of MBA
Level: Regional
Role: Participant
Date: 2020-11-24 00:00:00
Name of the Workshop/FDP/Training Programme: Statistical Analysis using R
Name of the Organiser: School of Business and Management
Level: Institutional
Role: Participant
Date: 2020-07-13 00:00:00
Name of the Workshop/FDP/Training Programme: Say no to depression
Name of the Organiser: Vishwas- Guidance & counselling Center Jain(Deemed to be University)
Level: Institutional
Role: Participant
Date: 2020-07-11 00:00:00
Name of the Workshop/FDP/Training Programme: Microsoft teams
Name of the Organiser: 30 M Training powered by Media studies & IT services
Level: Institutional
Role: Participant
Date: 2020-07-09 00:00:00
Name of the Workshop/FDP/Training Programme: Being a Super teacher
Name of the Organiser: Bannari Amman Institute of Technology
Level: National
Role: Participant
Date: 2020-07-06 00:00:00
Name of the Workshop/FDP/Training Programme: Quality Improvement Program
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2020-04-22 00:00:00
Name of the Workshop/FDP/Training Programme: Marketing Analytics
Name of the Organiser: Coursera
Level: International
Role: Participant
Date: 2020-04-14 00:00:00
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2019
Name of the Workshop/FDP/Training Programme: Orientation Program
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2019-08-05 00:00:00
Name of the Workshop/FDP/Training Programme: QIP
Name of the Organiser: Christ University
Level:
Role: Participant
Date: 2019-05-20 00:00:00
Awards/Achievements/Others
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2024
Name of the Awards/Achievements/Others: India Inspires State Level Quiz Competition
Description:
Organisation: DISHA BHARAT
Month/Year: 03 October 2024
Name of the Awards/Achievements/Others: Best paper Presentation Award
Description:
Organisation: Kamaraj Collge, Department of Business Administration
Month/Year: 27 August 2024
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2023
Name of the Awards/Achievements/Others: Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour
Description: 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour
Organisation: SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE
Month/Year: 03 August 2023
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2020
Name of the Awards/Achievements/Others: E-Quiz on marketing
Description: Successfully attemped the online quiz and secured 80% marks
Organisation: St.Joseph College
Month/Year: 14 July 2020
Books
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2024
Type of Book:
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Title: Strategies and Competitiveness in Entrepreneurship
Title of Book/Chapter/Article: Navigating Career Decisions In A World Of Economic Flux: How Global Trends Shape Business Students Job Search
ISBN: 978-81-951473-9-7
Month/Year: April 2024
Type of Book:
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Title: IoT, Machine Learning and Data Analytics for Smart Healthcare
Title of Book/Chapter/Article: Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices
ISBN: 9781003430735
Month/Year: January 2024
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2023
Type of Book:
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Title: Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions
Title of Book/Chapter/Article: Customer Attitude Towards Sustainability And Its Impact On Their Purchasing Decisions
ISBN: 978-81-951473-4-2
Month/Year: February 2023
