Dr. SUNITA KUMAR
Speciliazation: Management
Qualifications: BEd, PGDBM, MA, MPhil, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS
Dr. Sunita Kumar holds a B.Ed., MBA, M.A. in English with Communication, M.Phil. in Management, and a Ph.D. in Marketing. Her expertise lies in branding, digital marketing, and marketing analytics. Before academia, she worked for six years in the corporate sector, including at L'Oréal, building her branding and corporate strategy skills. In 2010, Dr. Sunita joined Christ University?s Bannerghatta Road Campus. She is a dedicated educator, teaching courses in marketing analytics, branding, and digital marketing. Dr. Sunita actively mentors Ph.D. scholars in branding and digital marketing and has successfully guided many graduates. Her combined 6 years of industry experience and 15 years in academia make her a valuable asset to Christ University. Dr. Sunita?s research and academic contributions, combined with her corporate insight, strengthen the university?s academic reputation.
Educational Details
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PhD 2016
PhD
Magadh University
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MPhil 2012
MPhil
Christ University
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Others 2010
MA
Christ University
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Others 2007
BEd
Bangalore University
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Others 2001
Diploma
TATA InfoTech
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PG 1998
PGDBM
Sringeri Institute of Management
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Degree 1995
BA
Banaras Hindu University
Participation in Seminars/Conferences/Symposium
-
2023
Date Of Publication: 30-Nov-2023
Name of Journal: International Journal of Business and Emerging Markets
Volume No/Issue No/Page No: 16/1/89 - 106
Date Of Publication: 14-Sep-2023
Name of Journal: Prabandhan : Indian Journal of Management
Volume No/Issue No/Page No: 16/9/43 - 60
Date Of Publication: 01-Feb-2023
Name of Journal: International Journal of Management and Sustainability
Volume No/Issue No/Page No: 12/1/ -
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2022
Date Of Publication: 20-Dec-2022
Name of Journal: Media Literacy and Academic Research
Volume No/Issue No/Page No: 5/2/ -
Date Of Publication: 05-Nov-2022
Name of Journal: Academic Journal of Interdisciplinary Studies
Volume No/Issue No/Page No: 11/6/313 - 323
Date Of Publication: 01-Jun-2022
Name of Journal: BHU Management Review
Volume No/Issue No/Page No: 10/1/22 - 37
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2019
Date Of Publication: 01-Jul-2019
Name of Journal: Indian Journal of Marketing
Volume No/Issue No/Page No: 49/7/ -
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2018
Date Of Publication: 30-Nov-2018
Name of Journal: International Journal of Management
Volume No/Issue No/Page No: 9/6/13 - 23
Date Of Publication: 01-Jun-2018
Name of Journal: Advances in Economics and Business Management(AEBM)
Volume No/Issue No/Page No: 5/4/ - 23236
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2017
Date Of Publication: 28-Feb-2017
Name of Journal: Archives of Business Research
Volume No/Issue No/Page No: // -
Date Of Publication: 22-Feb-2017
Name of Journal: International Journal of Management And Social Science Research Review (IJMSRR)
Volume No/Issue No/Page No: 2/4/18 - 21
Date Of Publication: 27-Jan-2017
Name of Journal: International Journal of Advanced Scientific Technologies in Engineering an d Management Science
Volume No/Issue No/Page No: 3/1/25 - 28
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2016
Date Of Publication: 01-Jul-2016
Name of Journal: Advances in Economics and Business Management
Volume No/Issue No/Page No: 3/6/ - 653657
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2015
Date Of Publication: 01-Dec-2015
Name of Journal: Universal Journal of Management
Volume No/Issue No/Page No: 3/12/524 - 531
Date Of Publication: 01-Jun-2015
Name of Journal: Advances in Economics and Business Management
Volume No/Issue No/Page No: 2/10/992 - 998
Date Of Publication: 01-May-2015
Name of Journal: European Journal of Business and Management
Volume No/Issue No/Page No: 7/10/225 - 231
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2014
Date Of Publication: 15-Aug-2014
Name of Journal: IUP publication
Volume No/Issue No/Page No: XIII/3/65 - 72
Date Of Publication: 01-Jul-2014
Name of Journal: Anukriti
Volume No/Issue No/Page No: 4/5/131 - 134
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2013
Date Of Publication: 01-Oct-2013
Name of Journal: International Journal of Business and Management Invention
Volume No/Issue No/Page No: 2/10/76 - 81
Date Of Publication: 07-Jul-2013
Name of Journal: International Juornal of Marketing and Technology
Volume No/Issue No/Page No: 3/7/182 - 192
Date Of Publication: 01-Jul-2013
Name of Journal: Researchers world- Journal of Arts, science and Commerce
Volume No/Issue No/Page No: 4/3(1)/34 - 44
Date Of Publication: 01-Jan-2013
Name of Journal: Zenith International Journal of Business Economics & Management Research
Volume No/Issue No/Page No: 3/1/34 - 43
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2012
Date Of Publication: 23-Nov-2012
Name of Journal: European Journal of Business and Management
Volume No/Issue No/Page No: 4/12/49 - 57
Participation in Conferences/Seminars/Symposium
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2024
Type of the Program: Conference
Role: Presenter
Title: Exploring The influence of CSR on Competitive advantage & Societal Gains
Date: 2024-09-11
Organising Institution: Vivekananda College of Engineering Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels
Date: 2024-01-29
Organising Institution: Kristu Jayanti college
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of an "Indian Aesthetics" VS "East Asian Aesthetics"
Date: 2024-01-10
Organising Institution: JIM
Level: International
-
2023
Type of the Program: Conference
Role: Presenter
Title: Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image
Date: 2023-10-05
Organising Institution: CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.
Level: International
Type of the Program: Conference
Role: Presenter
Title: online Customer Feedback: A Comprehensive Review
Date: 2023-10-05
Organising Institution: CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms"
Date: 2023-09-22
Organising Institution: REVA university Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks
Date: 2023-09-08
Organising Institution: IIM Jammu and Kashmir
Level: International
Type of the Program: Conference
Role: Presenter
Title: A roadmap to net zero era: An approach with Artificial Intelligence tool
Date: 2023-08-28
Organising Institution: Academy of Higher Learning
Level: National
Type of the Program: Conference
Role: Presenter
Title: Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry"
Date: 2023-06-02
Organising Institution: FORE School of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Disruptive Strategies for supply chain Disruption
Date: 2023-02-24
Organising Institution: International School of Management Excellence
Level: International
Type of the Program: Conference
Role: Presenter
Title: Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond
Date: 2023-02-03
Organising Institution: Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities
Date: 2023-01-09
Organising Institution: St Joseph's Institute of Management
Level: International
-
2022
Type of the Program: Conference
Role: Presenter
Title: Using AI to Extract insights from Annual Corporate Reports
Date: 2022-12-15
Organising Institution: IIM Banaglore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Critical Analysis of India's Internal Migration policy during COVID-19
Date: 2022-11-30
Organising Institution: DiST
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India
Date: 2022-09-16
Organising Institution: Indian Institute of Management Bodh Gaya
Level: International
Type of the Program: Conference
Role: Presenter
Title: Strengthening supply chain Management Through Technology
Date: 2022-09-14
Organising Institution: Department of management Rathinam college of Arts and Science
Level: International
Type of the Program: Conference
Role: Participant
Title:
Date: 2022-07-21
Organising Institution: Petra and christ university
Level: International
-
2021
Type of the Program: Conference
Role: Presenter
Title: Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A literature review on determinants of online purchase intention
Date: 2021-08-06
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid
Date: 2021-07-29
Organising Institution: online , FISAT Business School
Level: International
Type of the Program:
Role: Presenter
Title: Systematic Review of Online Review Helpfulness
Date: 2021-04-20
Organising Institution: Motilal Nehru National Institute of Technology,Allahabad
Level: International
Type of the Program: Conference
Role: Presenter
Title: Analyzing Online Customer Reviews: A Systematic Literature Review
Date: 2021-04-07
Organising Institution: Christ University
Level: National
-
2020
Type of the Program: Conference
Role: Presenter
Title: Branding Amidst COVID 19
Date: 2020-08-27
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Presenter
Title: "Pandemic and Financial Crises, its effect on Stock Markets "
Date: 2020-07-27
Organising Institution: FISAT Business School
Level: International
Type of the Program: Conference
Role: Participant
Title:
Date: 2020-07-21
Organising Institution: Garden city university
Level: International
-
2019
Type of the Program: Conference
Role: Presenter
Title: Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Online Brand Community :Conceptual Paper
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Visual Indian Aesthetics on Consumer Perception
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2019-12-13
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Study on the impact of mobile app in online ticket reservation-South India
Date: 2019-12-11
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The New Age of Celebrity Endorsements-Influencer Marketing
Date: 2019-12-11
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Social Media Marketing :Conceptual paper
Date: 2019-07-26
Organising Institution: IIM Indore
Level: International
Type of the Program: Conference
Role: Presenter
Title: Conceptualizing Brand Loyalty and Brand Equity
Date: 2019-01-03
Organising Institution: IMMS, Pune and AIMS international
Level: International
-
2018
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2018-12-20
Organising Institution: Indian Institute of Sciences
Level: International
Type of the Program: Conference
Role: Presenter
Title: Social Media Marketing Research: An Introductory Paper
Date: 2018-12-18
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Co-Creation on Brand
Date: 2018-12-18
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Product Adaptaion in International Market
Date: 2018-05-26
Organising Institution: Christ University
Level: International
-
2017
Type of the Program: Conference
Role: Presenter
Title: Product Adaptation In International Marketing :Hype , Hope or Necessity
Date: 2017-12-22
Organising Institution: Great Lakes Institute Of Management Chennai
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumer perception towards private label brand
Date: 2017-09-15
Organising Institution: IFIM
Level: International
Type of the Program: Conference
Role: Presenter
Title: Consumer preference towards private label brand with special reference to retail apparel
Date: 2017-07-27
Organising Institution: IIM Indore and NASMEI
Level: International
Type of the Program: Conference
Role: Presenter
Title: Co-creation New Method of Building Brand Loyalty & Innovation
Date: 2017-07-27
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: innovation and Brand Building through Co creation
Date: 2017-02-22
Organising Institution: Kristu Jyanthi College
Level: International
Type of the Program: Conference
Role: Presenter
Title: Customer Relationship Engagement and Brand Awareness Through Customer Coo creation
Date: 2017-02-16
Organising Institution: Christ University
Level: International
-
2016
Type of the Program: Conference
Role: Presenter
Title: Scope of Online Tailoring in India
Date: 2016-12-22
Organising Institution: Great Lake Institute of Management
Level: International
Type of the Program: Conference
Role: Presenter
Title: Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India
Date: 2016-12-19
Organising Institution: Indian Institue of Sciences(IISC)
Level: International
Type of the Program: Conference
Role: Presenter
Title: Shock Advertising and its Impact on the younger Generation
Date: 2016-07-03
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: A study on customer preference & the scope of online Tailoring
Date: 2016-02-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Study on the Impact of Product Placement
Date: 2016-02-12
Organising Institution: Christ University
Level: National
-
2015
Type of the Program: Conference
Role: Presenter
Title: A study on cult branding with reference to Royal Enfield
Date: 2015-12-26
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Influence of Technology on online shopping behaviour and brand loyalty
Date: 2015-06-27
Organising Institution: Christ University
Level: International
Type of the Program: Symposium
Role: Participant
Title:
Date: 2015-04-24
Organising Institution: Oxford College of Engineering
Level: International
Type of the Program: Conference
Role: Presenter
Title: Effect of Neuromarketing on Advertising
Date: 2015-01-02
Organising Institution: Christ University
Level: International
-
2014
Type of the Program: Conference
Role: Presenter
Title: Negative connotation used to portray women in advertisement across industries
Date: 2014-12-11
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Participant
Title:
Date: 2014-09-08
Organising Institution: IIMB
Level: International
-
2013
Type of the Program: Conference
Role: Presenter
Title: A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model
Date: 2013-12-12
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: A study of Broekhuizen and Jager Model to address consumer value perceptions
Date: 2013-11-22
Organising Institution: PES Institute of Technology
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study on the impact of print advertisement on the youth population
Date: 2013-02-25
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Impact Of Print Ads on The Youth
Date: 2013-01-28
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing
Date: 2013-01-28
Organising Institution: Christ University
Level: National
-
2012
Type of the Program: Conference
Role: Presenter
Title: A Study on the Customer Preference between Private labels and National Brand
Date: 2012-12-14
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: Children Influence On Family Purchase Decision for High,low and child centric Products
Date: 2012-11-22
Organising Institution: PES institute of Technology ,Bangalore
Level: International
Type of the Program: Conference
Role: Presenter
Title: A Study On Children Influence On Family Purchase Decision
Date: 2012-11-22
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: The Influence of eWOM on high value product purchase Decision
Date: 2012-03-09
Organising Institution: Christ University
Level: National
Type of the Program: Conference
Role: Presenter
Title: The Impact of Television Advertisement on Children
Date: 2012-02-21
Organising Institution: Christ University
Level: National
-
2011
Type of the Program: Conference
Role: Presenter
Title: Internal Client
Date: 2011-03-07
Organising Institution: Christ University
Level: National
Invited Talks
-
2024
Name of the Program:
Date: 2024-09-27 00:00:00
Name of the Institutions: CMR University
Name of the Program:
Date: 2024-03-22 00:00:00
Name of the Institutions:
-
2022
Name of the Program: 5th I-come international conference
Date: 2022-07-21 00:00:00
Name of the Institutions: Petra and Christ University
-
2021
Name of the Program: Online
Date: 2021-07-29 00:00:00
Name of the Institutions: FISAT Business School
-
2020
Name of the Program: Webinar on Marketing Strategy for Corporate Post COVID 19
Date: 2020-06-29 00:00:00
Name of the Institutions: CMS Institute of Management
Name of the Program: Webinar on Social Media Marketing
Date: 2020-06-14 00:00:00
Name of the Institutions: sunshine institute of management and technology
-
2015
Name of the Program: AIMS international Conferance of Management
Date: 2015-01-05 00:00:00
Name of the Institutions: IIMK
-
2012
Name of the Program: International Conference on Business Management & Information Systems
Date: 2012-11-22 00:00:00
Name of the Institutions: Singapore institute of Management
MPhil/PhD Guides
-
2024
Name of Student: CHANDRU M C
Institutions: Christ University
Month & Year: August 2024
-
2023
Name of Student: KAVITA RAWAT
Institutions: Christ University
Month & Year: December 2023
-
2022
Name of Student: POORNIMA NAIR
Institutions: Christ University
Month & Year: June 2022
Research Projects
-
Internal
A study on consumer purchase intention and preference towards private label branding with reference to retail apparel
Investigator(s) : Sunita Kumar
Sponsors:
Participation in Workshops/FDPs/Training Programmes
-
2024
Name of the Workshop/FDP/Training Programme: Qualitative Research Method in Management
Name of the Organiser: CMS Business School
Level: International
Role: Participant
Date: 2024-05-13 00:00:00
Name of the Workshop/FDP/Training Programme: Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches
Name of the Organiser: Amity university
Level: International
Role: Participant
Date: 2024-01-04 00:00:00
-
2020
Name of the Workshop/FDP/Training Programme: five day FDP "Structural Equation and Modelling through SPSS
Name of the Organiser: Jain University
Level: International
Role: Participant
Date: 2020-12-14 00:00:00
Name of the Workshop/FDP/Training Programme: Emerging Application of SEM in Contemporary Research
Name of the Organiser: CMS School of Business (Jain University)
Level: National
Role: Participant
Date: 2020-12-14 00:00:00
Name of the Workshop/FDP/Training Programme: one week faculty Development on Data Analytical Tools
Name of the Organiser: Jain University
Level: National
Role: Participant
Date: 2020-05-27 00:00:00
Name of the Workshop/FDP/Training Programme: Excel Skills for Business Essentials
Name of the Organiser: Macuquarie University
Level: International
Role: Participant
Date: 2020-05-07 00:00:00
Name of the Workshop/FDP/Training Programme: Brand Management: Aligning Business, Brand and Behaviour
Name of the Organiser: by University of London & London Business School Coursera
Level: International
Role: Participant
Date: 2020-05-01 00:00:00
Name of the Workshop/FDP/Training Programme: Brand Identity and Strategy
Name of the Organiser: by IE Business School Coursera
Level: International
Role: Participant
Date: 2020-05-01 00:00:00
-
2018
Name of the Workshop/FDP/Training Programme: QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION)
Name of the Organiser: Christ university School of Business Studies and Social Sciences
Level:
Role: Organiser & Participant
Date: 2018-05-21 00:00:00
-
2017
Name of the Workshop/FDP/Training Programme: Case Based Teaching, Writing And Publication
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2017-10-11 00:00:00
-
2016
Name of the Workshop/FDP/Training Programme: APA workshop
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2016-08-29 00:00:00
Name of the Workshop/FDP/Training Programme: Multivariate Analysis Using SPSS & AMOS
Name of the Organiser: Department of Management Studies, Kongu Engineering College
Level: International
Role: Participant
Date: 2016-08-05 00:00:00
Name of the Workshop/FDP/Training Programme: Design Thinking and Innovation
Name of the Organiser: Titan Company
Level: National
Role: Participant
Date: 2016-06-11 00:00:00
Name of the Workshop/FDP/Training Programme: FDP
Name of the Organiser: Academic Staff College
Level:
Role: Organiser & Participant
Date: 2016-05-23 00:00:00
-
2015
Name of the Workshop/FDP/Training Programme: The art of case writing and teaching in the field of management
Name of the Organiser: BMS College of Enginering
Level: Regional
Role: Participant
Date: 2015-08-20 00:00:00
Name of the Workshop/FDP/Training Programme: Out of the box thinking
Name of the Organiser: CMS Business School
Level: Regional
Role: Participant
Date: 2015-04-25 00:00:00
Name of the Workshop/FDP/Training Programme: Marketing is dead !Long live Markeing
Name of the Organiser: Jain University
Level: National
Role: Participant
Date: 2015-01-21 00:00:00
-
2014
Name of the Workshop/FDP/Training Programme: Reflection and Foresight
Name of the Organiser: Academic Staff College
Level:
Role: Organiser & Participant
Date: 2014-10-25 00:00:00
-
2013
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: Deanery of Commerce and Management
Level: Institutional
Role: Participant
Date: 2013-10-01 00:00:00
Name of the Workshop/FDP/Training Programme: SAP 01
Name of the Organiser: SAP
Level: Institutional
Role: Participant
Date: 2013-08-05 00:00:00
Name of the Workshop/FDP/Training Programme: Leadership Simulation Workshop
Name of the Organiser: enParagigm knowledge Solution
Level: Regional
Role: Participant
Date: 2013-03-18 00:00:00
-
2012
Name of the Workshop/FDP/Training Programme: Orientaion program on "Perspectives and Practices in Higher Education"
Name of the Organiser: CU - Academic staff college
Level: Institutional
Role: Participant
Date: 2012-10-09 00:00:00
Name of the Workshop/FDP/Training Programme: Perspectives and Practices in Higher Education
Name of the Organiser: Academic Staff College
Level: Institutional
Role: Participant
Date: 2012-10-09 00:00:00
Name of the Workshop/FDP/Training Programme: Business Research Techniques
Name of the Organiser: Christ university
Level: Institutional
Role: Participant
Date: 2012-03-19 00:00:00
Awards/Achievements/Others
-
2023
Name of the Awards/Achievements/Others: Best paper award
Description:
Organisation: Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur
Month/Year: 03 February 2023
-
2016
Name of the Awards/Achievements/Others: Marketing in a Digital World
Description: Online Coursera course in Marketing in a Digital World
Organisation: University of Illinois at Urbana-Champaign
Month/Year: 15 August 2016
-
2015
Name of the Awards/Achievements/Others: Advertising and Society
Description: online 7 week certificate in Advertising and Society from Duke university
Organisation: Duke University
Month/Year: 07 April 2015
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE FROM DUKE UNIVERSITY
Description: online course On Advertising and society from duke university
Organisation: Duke University
Month/Year: 06 January 2015
Name of the Awards/Achievements/Others: Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School
Description: Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School
Organisation: Copenhagen Business School
Month/Year: 04 February 2015
-
2014
Name of the Awards/Achievements/Others: Marketing certificate course form Coursera
Description: 12 week online non credit course (Signature Track)
Organisation: Penn University of Pennsylvania
Month/Year: 14 January 2014
Name of the Awards/Achievements/Others: The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges
Description: Five week online Certificate course in Critical Thinking in Global challenges
Organisation: The University of Edinburgh
Month/Year: 28 February 2014
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA
Description: Online 8 weeks course
Organisation: UNIVERSITY OF VIRGINIA
Month/Year: 07 August 2014
Name of the Awards/Achievements/Others: MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing
Description: MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course
Organisation: MT. SAN JACINTO COLLEGE'S
Month/Year: 11 August 2014
Name of the Awards/Achievements/Others: COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA
Description: Online 8 weeks course in Foundations of Business Strategy
Organisation: UNIVERSITY OF VIRGINIA
Month/Year: 07 August 2014
Name of the Awards/Achievements/Others: Spss Basic Facilitators Certification
Description: Spss Basic Facilitators Certification
Organisation: Christ University
Month/Year: 01 March 2014
-
2013
Name of the Awards/Achievements/Others: Spss Basic Facilitators Certification
Description: Spss Basic Facilitators Certification
Organisation: Christ University
Month/Year: 01 October 2013
Books
-
2024
Type of Book:
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Title: Impact of Climate Change on Social and Mental Well-Being
Title of Book/Chapter/Article: The mental health climate crisis: Unveiling the hidden consequences of global warming
ISBN: 978-044323788-1, 978-044323789-8
Month/Year: September 2024
Type of Book:
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Title: Global Perspectives on Social Media Influencers and Strategic Business Communication
Title of Book/Chapter/Article: Beyond the borders: Fashion influencers shaping global trends
ISBN: 979-836930913-1, 979-836930912-4
Month/Year: June 2024
Type of Book:
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Title: Emerging Perspectives on Financial Well-Being
Title of Book/Chapter/Article: Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy
ISBN: 979-836931751-8, 979-836931750-1
Month/Year: June 2024
Type of Book:
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Title: Emerging Perspectives on Financial Well-Being
Title of Book/Chapter/Article: Exploring the impact of psychological biases on financial investment decisions and the role of digital financial literacy
ISBN: 979-836931751-8, 979-836931750-1
Month/Year: June 2024
Type of Book:
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Title: Global Trends in Governance and Policy Paradigms
Title of Book/Chapter/Article: Corporate governance for sustainable development
ISBN: 9798369317426
Month/Year: May 2024
Type of Book:
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Title: Globalized Consumer Insights in the Digital Era
Title of Book/Chapter/Article: Factors Influencing Purchase Intention of Online Shopping Customers
ISBN: 9798369338117
Month/Year: February 2024
Type of Book:
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Title: Artificial Intelligence in Forecasting Tools and Techniques
Title of Book/Chapter/Article: Forecasting the Stock Market Index Using Artificial Intelligence Techniques
ISBN: 978-104005150-4, 978-103250615-9
Month/Year: January 2024
-
2023
Type of Book:
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Title: Using Influencer Marketing as a Digital Business Strategy
Title of Book/Chapter/Article: Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
ISBN: 9798369305515|
Month/Year: December 2023
Type of Book:
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Title: Brand Awareness - Recent Advances and Perspectives
Title of Book/Chapter/Article: Investigating the Effects of Virtual Personas on Brand Image
ISBN:
Month/Year: November 2023
Type of Book:
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Title: Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain
Title of Book/Chapter/Article: Strengthening Supply Chain Management Through Technology
ISBN: 9781668474556
Month/Year: June 2023
Type of Book:
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Title: Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations
Title of Book/Chapter/Article: Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime
ISBN: 13: 9781668443583
Month/Year: May 2023
Type of Book:
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Title: Confluence of Artificial Intelligence and Robotic Process Automation
Title of Book/Chapter/Article: Importance of Artificial Intelligence (AI) and Robotic Process Automation (RPA) in the Banking Industry: A Study from an Indian Perspective
ISBN: 978-981-19-8296-5
Month/Year: March 2023
Type of Book:
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Title: Global Perspectives on the Opportunities and Future Directions of Health Tourism
Title of Book/Chapter/Article: Study on the Development of Medical Tourism in India: A Rendition of Classical and Contemporary Medical Facilities
ISBN: 9781668466926
Month/Year: January 2023
-
2018
Type of Book:
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Title: Business Analytics and Intelligence 2018 (ICBAI-2018)
Title of Book/Chapter/Article: Enterprise Anomaly detection in Cloud environment
ISBN: 978-93-86768-21-6
Month/Year: December 2018
-
2017
Type of Book:
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Title: Management 2022 Growth And Sustainability Challenges
Title of Book/Chapter/Article: Consumer Preference Towards Private Label Brands
ISBN: 9789386724083
Month/Year: November 2017
-
2016
Type of Book:
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Title: BUSINESS ANALYTICS AND INTELLIGENCE A COMPENDIUM
Title of Book/Chapter/Article: Fraud Analytics: Fraud detection of Tax refund using Advance Analytics in India
ISBN: 978-93-85909-54-2
Month/Year: December 2016
-
2014
Type of Book:
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Title: Outcome based competitive strategies:Issue and challenges
Title of Book/Chapter/Article: A Conceptual model that addresses consumer value perception of using the internet vis a vis the brick and mortar distribution
ISBN: 978-81-8429-109-4
Month/Year: November 2014
-
2012
Type of Book:
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Title: Recent Trends in Business Management & Information Systems
Title of Book/Chapter/Article: Conceptual Model that Addresses Consumer value Perceptions of using the internet vis a vis the Brick and Motor distribution model
ISBN: 978-93-82563-39-6
Month/Year: November 2012
Own Thesis
-
2016
Title: A study on Brand strategies with special reference to Retail Marketing:The Indian Scenario
Guide Name: Dr Bikrama singh
Institution: Magadh University
Month/Year: Feb 2016
-
2012
Title: Children Influence on Family Purchase Decision
Guide Name: Dr. Jeevananda
Institution: Christ University
Month/Year: March 2012