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Dr. AARTHY C

Speciliazation: Management Sciences
Qualifications: MBA, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS

Dr. Aarthy Chellasamy is an Assistant Professor at Christ University. She brings a decade of teaching experience to the School of Business and Management. She holds a Bachelor's in Computer Science and a Master?s in International Business Management. Dr. Aarthy also earned a PhD in Technology Marketing. Her teaching interests include Business Analytics, Operations Management, and Consumer Behavior. She has mentored students in Scopus-indexed research publications and supervises two PhD scholars. Dr. Aarthy has published over 75 papers in national and international journals. She has presented her research at various conferences globally. She has also led two international conferences. Her consultancy projects include work for CTS & CDT and Salem Periyar University. These focused on tech and soft skill development. Dr. Aarthy has conducted workshops on Publication Ethics, Data Analysis, and AI in research. Her research focuses on IT trends and consumer behavior in the digital age.

Educational Details

  • PhD 2014

    PhD

    Anna University

  • PG 2011

    MBA

    Anna University

  • Degree 2009

    BE

    Avinashi Lingam Deemed University

  • 2024

    Date Of Publication: 26-Nov-2024

    Name of Journal: Journal of Asia Business Studies

    Volume No/Issue No/Page No: //1 - 23

    Date Of Publication: 30-Jul-2024

    Name of Journal: International Research Journal of Multidisciplinary Scope

    Volume No/Issue No/Page No: 5/3/398 - 406

    Date Of Publication: 12-Feb-2024

    Name of Journal: Indian Journal of Engineering and Materials Sciences

    Volume No/Issue No/Page No: 31/1/38 - 50

  • 2021

    Date Of Publication: 21-Jan-2021

    Name of Journal: International Journal of Marketing and Technology

    Volume No/Issue No/Page No: 11/1/1 - 7

    Date Of Publication: 06-Jan-2021

    Name of Journal: International Journal of Scientific and Research Publications

    Volume No/Issue No/Page No: 11/1/157 - 169

  • 2020

    Date Of Publication: 04-Sep-2020

    Name of Journal: International Journal of Research and Review

    Volume No/Issue No/Page No: 7/9/128 - 136

    Date Of Publication: 11-Jun-2020

    Name of Journal: Tathapi

    Volume No/Issue No/Page No: 19/24/88 - 109

    Date Of Publication: 28-Jan-2020

    Name of Journal: International Journal of Engineering Research and Technology

    Volume No/Issue No/Page No: 12/12/1 - 5

  • 2019

    Date Of Publication: 16-Oct-2019

    Name of Journal: Journal of Asia Business Studies

    Volume No/Issue No/Page No: 13/1/1 - 25

    Date Of Publication: 04-Jan-2019

    Name of Journal: Journal of Emerging Technologies and Innovative Research

    Volume No/Issue No/Page No: 6/1/207 - 211

  • 2014

    Date Of Publication: 27-Jan-2014

    Name of Journal: Pollution Research

    Volume No/Issue No/Page No: 33/1/195 - 196

    Date Of Publication: 23-Jan-2014

    Name of Journal: Pollution Research

    Volume No/Issue No/Page No: 33/1/191 - 193

    Date Of Publication: 21-Jan-2014

    Name of Journal: Pollution Research

    Volume No/Issue No/Page No: 33/1/197 - 199

    Date Of Publication: 13-Jan-2014

    Name of Journal: Pollution Research

    Volume No/Issue No/Page No: 33/1/187 - 189

  • 2013

    Date Of Publication: 13-Dec-2013

    Name of Journal: AUTEX RESEARCH JOURNAL

    Volume No/Issue No/Page No: 13/4/118 - 121

    Date Of Publication: 01-Apr-2013

    Name of Journal: Journal of Computer Science

    Volume No/Issue No/Page No: 9/2/169 - 175

  • 2024

    Type of the Program: Conference

    Role: Keynote Speaker

    Title: Green Economy

    Date: 2024-09-11

    Organising Institution: Goveernment Arts adn Science College, Tamil Nadu

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Examining Pre ? And Post?Erp Adoption Challenges Confronting Smes ? A Study On South Indian Companies

    Date: 2024-05-29

    Organising Institution: University College of Bahrain

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring the Impact of ESG Factors on Firm's Value in the Indian Automobile Industry

    Date: 2024-04-16

    Organising Institution: Kamaraj College

    Level:

  • 2023

    Type of the Program: Conference

    Role: Presenter

    Title: Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact

    Date: 2023-11-01

    Organising Institution: EuroMid Academy of Business and Technology

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Exploring the relationship between Ideals,Work place dignity and work to family enrichment in an Indian context.

    Date: 2023-10-05

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers

    Date: 2023-10-05

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Coordinator

    Title:

    Date: 2023-10-05

    Organising Institution: Christ University

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s

    Date: 2023-07-07

    Organising Institution: ICTO

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: PLS-SEM Analysis of Technology Adoption of E-Learning Platforms post COVID-19

    Date: 2023-07-03

    Organising Institution: ICTO

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Consumer Decision Making: The Cultural aspect of Gen Z

    Date: 2023-02-28

    Organising Institution: Kamaraj College

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Impact of AI on consumer behaviour in Ecommerce Industry in India

    Date: 2023-02-28

    Organising Institution: Kamaraj College

    Level:

  • 2022

    Type of the Program: Conference

    Role: Presenter

    Title: Influence Of Meme Marketing On Consumers Brand Association And Purchase Behavior

    Date: 2022-12-16

    Organising Institution: Sairam Institute

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Modelling the intenion to use AI Healtch Care Chatbots in Indian Context

    Date: 2022-09-02

    Organising Institution: ICETIS

    Level:

    Type of the Program: Symposium

    Role: Participant

    Title:

    Date: 2022-06-21

    Organising Institution: Springer Nature

    Level:

    Type of the Program: Symposium

    Role: Keynote Speaker

    Title: Descriptive Statistics in Excel

    Date: 2022-03-17

    Organising Institution: Kamaraj College

    Level:

  • 2021

    Type of the Program: Conference

    Role: Presenter

    Title: An overview of Augmenting AI application in Health Care

    Date: 2021-12-08

    Organising Institution: CARE Engineering College

    Level:

    Type of the Program: Seminar

    Role: Keynote Speaker

    Title: Women in New Normal

    Date: 2021-11-11

    Organising Institution: Dr.NGP Arts and Science College

    Level:

    Type of the Program: Symposium

    Role: Keynote Speaker

    Title: Ethics of Research

    Date: 2021-08-14

    Organising Institution: Christ College Mysury India

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations

    Date: 2021-07-29

    Organising Institution: FISAT Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers

    Date: 2021-07-29

    Organising Institution: FISAT Business School

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context

    Date: 2021-07-29

    Organising Institution: FISAT Business School

    Level:

    Type of the Program: Seminar

    Role: Participant

    Title:

    Date: 2021-06-01

    Organising Institution: AMET University

    Level:

  • 2020

    Type of the Program: Conference

    Role: Presenter

    Title: Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects

    Date: 2020-08-13

    Organising Institution: Bannari Amman Institute

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Impact Of Technology In Supply-Chain Industry

    Date: 2020-08-13

    Organising Institution: Bannari Amman Institute of Technology

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine

    Date: 2020-03-06

    Organising Institution: Bannari Amman Institute of Technology

    Level:

  • 2018

    Type of the Program: Conference

    Role: Presenter

    Title: Influence of AV Tools in Learning

    Date: 2018-12-25

    Organising Institution: IIM TRICHY

    Level:

    Type of the Program: Conference

    Role: Presenter

    Title: Influence of AV Tools in Learning Experience

    Date: 2018-12-25

    Organising Institution: IIM Trichy

    Level:

  • 2024

    Name of the Program: FDP

    Date: 2024-07-22 00:00:00

    Name of the Institutions: Soundarya Institute of Management

    Name of the Program: FDP

    Date: 2024-06-10 00:00:00

    Name of the Institutions: Sindhi College

    Name of the Program: Panel Discussion

    Date: 2024-03-23 00:00:00

    Name of the Institutions: Edex Educom, Presidency College

    Name of the Program: Seminar

    Date: 2024-03-14 00:00:00

    Name of the Institutions: AMC Engineering College

  • 2023

    Name of the Program: Workshop on Predictive Analytics

    Date: 2023-12-01 00:00:00

    Name of the Institutions: CIT COIMBATORE

    Name of the Program: Soft Skills Training Workshop

    Date: 2023-09-16 00:00:00

    Name of the Institutions: Salem Periyar University

  • 2022

    Name of the Program: 3 Day National Workshop on Research Methodology and Data Analysis Using Excel

    Date: 2022-03-18 00:00:00

    Name of the Institutions: Kamaraj College- Deparment of Business Administration

  • 2021

    Name of the Program: Six Days National Level Fdp On Skills Of Research

    Date: 2021-08-14 00:00:00

    Name of the Institutions: Christ College Mysuru

    Name of the Program: Women Forum

    Date: 2021-06-11 00:00:00

    Name of the Institutions: Dr.N.G.P.ARTSANDSCIENCECOLLEGE

  • 2023

    Name of Student: VANI MENON

    Institutions: Christ University

    Month & Year: July 2023

  • Internal

    Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka

    Investigator(s) : AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C

    Sponsors:

  • 2024

    Name of the Workshop/FDP/Training Programme: 5- DAY FACULTY DEVELOPMENT PROGRAM ON DATA VISUALIZATION TOOLS (GOOGLE DATA STUDIO, TABLEAU, POWERBI) FOR ACADEMICIANS, RESEARCHERS AND STUDENTS

    Name of the Organiser: Primax Foundation

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2024-07-22 00:00:00

    Name of the Workshop/FDP/Training Programme: QUANTITATIVE DATA ANALYSIS USING SPSS WITH INTERPRETATION AND WRITING RESEARCH ARTICLE WITH AI

    Name of the Organiser: Sindhi College

    Level: National

    Role: Invited Resource Person/Trainer

    Date: 2024-06-10 00:00:00

    Name of the Workshop/FDP/Training Programme: Business Intelligence Using Power BI

    Name of the Organiser: Skill Nation

    Level: National

    Role: Participant

    Date: 2024-04-20 00:00:00

    Name of the Workshop/FDP/Training Programme: Five Day Online Faculty Development Program

    Name of the Organiser: NL DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

    Level: National

    Role: Participant

    Date: 2024-02-21 00:00:00

  • 2022

    Name of the Workshop/FDP/Training Programme: Trends in Digital Marketing

    Name of the Organiser: McGrawHill

    Level: International

    Role: Participant

    Date: 2022-10-04 00:00:00

    Name of the Workshop/FDP/Training Programme: RESEARCH MENTORING PROGRAMME: 2022

    Name of the Organiser: Emerald Publications

    Level: International

    Role: Participant

    Date: 2022-09-29 00:00:00

    Name of the Workshop/FDP/Training Programme: RESEARCH MENTORING PROGRAMME: 2022

    Name of the Organiser: Emerald Publications

    Level: International

    Role: Participant

    Date: 2022-09-08 00:00:00

  • 2021

    Name of the Workshop/FDP/Training Programme: Foundation of Data Science and its Application

    Name of the Organiser: ATAL ACADEMY

    Level: National

    Role: Participant

    Date: 2021-07-26 00:00:00

    Name of the Workshop/FDP/Training Programme: Technology in Management

    Name of the Organiser: ATAL ACADEMY

    Level: National

    Role: Participant

    Date: 2021-07-12 00:00:00

    Name of the Workshop/FDP/Training Programme: National workshop on Research writing, Introduction to Econometric and SPSS

    Name of the Organiser: Jain University

    Level: National

    Role: Participant

    Date: 2021-06-15 00:00:00

  • 2020

    Name of the Workshop/FDP/Training Programme: EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS

    Name of the Organiser: SJB Institute

    Level: National

    Role: Participant

    Date: 2020-11-24 00:00:00

    Name of the Workshop/FDP/Training Programme: ACADEMIC WRITING IN QUALITY JOURNALS

    Name of the Organiser: UNIVERSITY of MADRAS-DoMS

    Level: International

    Role: Participant

    Date: 2020-09-29 00:00:00

    Name of the Workshop/FDP/Training Programme: NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS

    Name of the Organiser: ESTEEMZ FOUNDATIONS

    Level: National

    Role: Participant

    Date: 2020-09-25 00:00:00

    Name of the Workshop/FDP/Training Programme: INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS

    Name of the Organiser: AMITY UNIVERSITY

    Level: International

    Role: Participant

    Date: 2020-09-15 00:00:00

    Name of the Workshop/FDP/Training Programme: BEING A SUPER TEACHER

    Name of the Organiser: SCHOOL OF MANAGEMENT STUDIES

    Level: National

    Role: Participant

    Date: 2020-07-06 00:00:00

    Name of the Workshop/FDP/Training Programme: Techniques of Writing Research Paper and its Publications

    Name of the Organiser: Silicon city College of Management and Commerce

    Level: National

    Role: Participant

    Date: 2020-07-01 00:00:00

    Name of the Workshop/FDP/Training Programme: NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS

    Name of the Organiser: RJS INSTITUTE OF MANAGEMENT STUDIES

    Level: National

    Role: Participant

    Date: 2020-06-25 00:00:00

    Name of the Workshop/FDP/Training Programme: Teacher's Leadership Quality in Higher Education

    Name of the Organiser: SAI RAM INSTITUTE OF MANAGEMENT STUDIES

    Level: International

    Role: Participant

    Date: 2020-06-24 00:00:00

    Name of the Workshop/FDP/Training Programme: Digital Transformations

    Name of the Organiser: COURSE ERA

    Level: International

    Role: Participant

    Date: 2020-04-21 00:00:00

  • 2019

    Name of the Workshop/FDP/Training Programme: STATISTICAL ANALYSIS USING R & PYTHON

    Name of the Organiser: RNS COLLEGE

    Level: Institutional

    Role: Participant

    Date: 2019-10-25 00:00:00

  • 2024

    Name of the Awards/Achievements/Others: Course Completion

    Description:

    Organisation: GREAT LEARNING

    Month/Year: 18 January 2024

    Name of the Awards/Achievements/Others: Best Paper Award

    Description:

    Organisation: Kamaraj College

    Month/Year: 16 April 2024

    Name of the Awards/Achievements/Others: Marekting Analytics -Course Era Course Completion

    Description:

    Organisation: Course Era

    Month/Year: 18 July 2024

    Name of the Awards/Achievements/Others: Session Chair

    Description:

    Organisation: Sri Bhagawan Mahaveer Jain Evening College

    Month/Year: 05 December 2024

  • 2023

    Title of Invention: Analysis of Marketing Strategies Related to Consumer Behaviour in "Meesho" E-Commerce Platform

    Inventor(s): AARTHY C,AISHWARYA N

    Filing Date: 15-Jul-2023

  • 2024

    Type of Book:

    Title: Technology-Driven Business Innovation, Studies in Systems, Decision and Control

    Title of Book/Chapter/Article: Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact

    ISBN: 978-3-031-51997-0

    Month/Year: April 2024

    Type of Book:

    Title: Technology-Driven Business Innovation, Studies in Systems, Decision and Control

    Title of Book/Chapter/Article: Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices

    ISBN: 978-3-031-51997-0

    Month/Year: April 2024

    Type of Book:

    Title: Technology-Driven Business Innovation, Studies in Systems, Decision and Control

    Title of Book/Chapter/Article: Green Data Centers: A Review of Current Trends and Practices

    ISBN: 978-3-031-51997-0

    Month/Year: April 2024

    Type of Book:

    Title: Strategies and Competitiveness in Entrpreneurship

    Title of Book/Chapter/Article: Exploring the Dynamics of MicroInfleuncer Marketing in the Fashion Industry

    ISBN: 9788195147397

    Month/Year: April 2024

    Type of Book:

    Title: Strategies and Competitiveness in Entrepreneurship

    Title of Book/Chapter/Article: Understanding the Consumer Perception Towards Refurbished and Recycled Goods: A Circular Economy Perspective

    ISBN: 9788195147397

    Month/Year: April 2024

  • 2023

    Type of Book:

    Title: Consumer Behaviour and Neuro Marketing in the Digital Age

    Title of Book/Chapter/Article:

    ISBN: 9392995628

    Month/Year: May 2023

    Type of Book:

    Title: Effectiveness of Social Media and Customer Engagement

    Title of Book/Chapter/Article: Consumer Decision Making: The cultural Aspects in Gen Z

    ISBN: 9788195147342

    Month/Year: March 2023

  • 2022

    Type of Book:

    Title: Lecture Notes in Networks and Systems

    Title of Book/Chapter/Article: Modelling the Intention to Use AI Healthcare chatbot in Indian Context

    ISBN: 978-3-031-20429-6

    Month/Year: December 2022

    Type of Book:

    Title: Blockchain Based Internet of Things

    Title of Book/Chapter/Article: Leveraging Block Chain Technology for Internet of Things Powered Banking Sector

    ISBN: 9789811692604

    Month/Year: March 2022

  • 2020

    Type of Book:

    Title: Enabling System Oriented Global Business Process

    Title of Book/Chapter/Article: Enabling System Oriented Global Business Process

    ISBN: 978-620-2-51231-2

    Month/Year: November 2020

    Type of Book:

    Title: ITC for an Inclusive World

    Title of Book/Chapter/Article: Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media

    ISBN: 978-3-030-34269-2

    Month/Year: February 2020

    Type of Book:

    Title: Business and Environment

    Title of Book/Chapter/Article: Green Marketing and Sustainability- Company cases in India

    ISBN: 9781648285950

    Month/Year: February 2020

    Type of Book:

    Title: ITC for an Inclusive World

    Title of Book/Chapter/Article: Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media

    ISBN: 978-3-030-34269-2

    Month/Year: January 2020

    Type of Book:

    Title: Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications

    Title of Book/Chapter/Article: Technological Change Perspective for ERP Implementation in Small and Medium Enterprises

    ISBN: 9781799817604

    Month/Year: January 2020

  • 2014

    Type of Book:

    Title: Proceedings on International Conference On Social Sciences And Humanities

    Title of Book/Chapter/Article: Environmental Pollution Risk Analysis and Management ij Textile Industry: A Preventive Mechanism

    ISBN: 978-608-4642-23-7

    Month/Year: June 2014

  • 2003

    Type of Book:

    Title: Effectiveness of Social Media and Customer Engagement

    Title of Book/Chapter/Article: A study on Impact of Artificial Intellligence on Consumer Behaviour in Ecommerce in India

    ISBN: 9788195147342

    Month/Year: March 2003