Bharathiar University
Pondicherry University
Mahatma Gandhi University
Name of Periodical | Marketing Mastermind- IUP Publications
Date Of Publication: 01-Jul-2022
Name of Journal: Empirical Economics Letters
Volume No/Issue No/Page No: 21/2/ -
Date Of Publication: 24-Dec-2021
Name of Journal: NIU International Journal of Human Rights
Volume No/Issue No/Page No: 8/III/302 - 308
Date Of Publication: 02-Aug-2021
Name of Journal: Marketing Master Mind
Volume No/Issue No/Page No: XVIII/4/33 - 43
Date Of Publication: 07-Jun-2021
Name of Journal: Journal of the Maharaja Sayajirao University of Baroda
Volume No/Issue No/Page No: 55/1(VII)/124 - 130
Date Of Publication: 01-Jun-2021
Name of Journal: Educational Resurgence Journal
Volume No/Issue No/Page No: 3/Special issue/160 - 164
Date Of Publication: 01-Jun-2021
Name of Journal: Wesleyan Journal of Research
Volume No/Issue No/Page No: 14/1(XXIX)/1 - 10
Date Of Publication: 27-May-2021
Name of Journal: Utkal Historical Research Journal
Volume No/Issue No/Page No: 34/XXII/147 - 164
Date Of Publication: 30-Jun-2020
Name of Journal: Atna Journal of Tourism Studies
Volume No/Issue No/Page No: 15/1/ -
Date Of Publication: 15-Jun-2016
Name of Journal: Primax International Journal of Human Resources
Volume No/Issue No/Page No: 3/2/33 - 43
Date Of Publication: 13-May-2016
Name of Journal: Sumedha Journal of Management
Volume No/Issue No/Page No: 5/1/118 - 128
Type of the Program: Seminar
Role: Presenter
Title: Sustainable Entrepreneurship: Unlocking potential through the scope of Digital Content Marketing
Date: 2024-01-22
Organising Institution: Indian Institute of Management, Sambalpur
Level:
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2023-07-10
Organising Institution: International Association for Media and Communication Research (IAMCR)
Level:
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2023-07-10
Organising Institution: International Association for Media and Communication Research (IAMCR)
Level:
Type of the Program: Conference
Role: Co-presenter
Title:
Date: 2023-07-10
Organising Institution: International Association for Media and Communication Research (IAMCR)
Level:
Type of the Program: Conference
Role: Presenter
Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru
Date: 2023-06-09
Organising Institution: Indian Institute of Management, Indore
Level:
Type of the Program: Conference
Role: Presenter
Title: Audio Branding in the Digital Era: Mediating Effect of Sonic Logo on Willingness to Pay
Date: 2023-06-09
Organising Institution: Indian Institute of Management, Indore
Level:
Type of the Program: Conference
Role: Presenter
Title: Exploring the Antecedents and Motivations of Impulsive Fast Fashion Buying Behaviour among Indian Consumers: The Role of Online Fashion Consciousness, Materialism, and Age as Moderator
Date: 2023-06-09
Organising Institution: Indian Institute of Management, Indore
Level:
Type of the Program: Conference
Role: Presenter
Title: The Effects of Hedonism, Materialism, and Sustainability Orientation on Indian Luxury Buyers' Post-Purchase Guilt
Date: 2023-06-09
Organising Institution: Indian Institute of Management, Indore
Level:
Type of the Program: Conference
Role: Presenter
Title: A Study on Color Psychology Branding: Evidence from Body Care Products
Date: 2023-06-09
Organising Institution: Indian Institute of Management, Indore
Level:
Type of the Program: Conference
Role: Presenter
Title: Exploring the role of Digital Content Marketing in Marketing Practices
Date: 2023-04-14
Organising Institution: IIM Bodh Gaya and School of Business, Economics, and Law, Gothenburg University, Sweden
Level:
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2023-04-04
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: Role of Communication in Encouraging Women Entrepreneurship in Urban Bengaluru
Date: 2023-04-03
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: The Impact of Sustainability Orientation, Materialism, and Hedonism on Post-Purchase Guilt in Indian Luxury Consumers
Date: 2023-04-03
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: Sustainability v/s. Brand Appeal in the Indian Luxury Apparel Market
Date: 2023-04-03
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: Evaluating the Significance of Brand Heritage among Fashion-Based Luxury Brands with respect to Perceived Customer Value in Urban Bangalore
Date: 2023-04-03
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector.
Date: 2023-04-03
Organising Institution: Rajagiri College of Social Science and Rajagiri Business School
Level:
Type of the Program: Conference
Role: Presenter
Title: Redefining Organisational Sustainability Through Revamping Digital Capital
Date: 2023-02-06
Organising Institution: Ahlia University, Manama - Bahrain
Level:
Type of the Program: Conference
Role: Presenter
Title: Affinity Towards Positive and Negative News: A Critique View
Date: 2022-09-10
Organising Institution: SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH
Level:
Type of the Program: Seminar
Role: Keynote Speaker
Title: Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business
Date: 2022-06-25
Organising Institution: ST. FRANCIS DE SALES COLLEGE
Level:
Type of the Program: Conference
Role: Presenter
Title: Blockchain Technology in Indian Banking Sector: A conceptual overview
Date: 2022-02-25
Organising Institution: International School of Management Excellence
Level:
Type of the Program: Conference
Role: Presenter
Title: Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning
Date: 2021-10-08
Organising Institution: Binary University
Level:
Type of the Program: Conference
Role: Presenter
Title: Goals of Feminism over the Decades ? A Theoretical Impression
Date: 2021-09-30
Organising Institution: The Oxford College of Business Management
Level:
Type of the Program: Conference
Role: Presenter
Title: A Post Pandemic Outlook on Technology Induced Travel
Date: 2021-08-06
Organising Institution: Christ University
Level:
Type of the Program: Conference
Role: Presenter
Title: Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values
Date: 2021-07-31
Organising Institution: Apolo Arts and Science College, Chennai
Level:
Type of the Program: Conference
Role: Presenter
Title: Ambush Marketing in Sports Events: A Conceptual Overview
Date: 2021-05-08
Organising Institution: Presidency University
Level:
Type of the Program: Conference
Role: Presenter
Title: Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices
Date: 2021-04-27
Organising Institution: Central University of Tamil Nadu
Level:
Type of the Program: Conference
Role: Presenter
Title: Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z
Date: 2021-04-22
Organising Institution: Adhiyamaan College of Engineering (Autonomous)
Level:
Type of the Program: Conference
Role: Presenter
Title: Online education during COVID-19 pandemic - challenges and best practices for online teaching
Date: 2021-04-20
Organising Institution: Dr. D.Y. Patil College of Education
Level:
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2021-04-19
Organising Institution: Loyola College (Autonomous)
Level:
Type of the Program: Conference
Role: Presenter
Title: The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector
Date: 2021-04-19
Organising Institution: Loyola College (Autonomous)
Level:
Type of the Program: Seminar
Role: Keynote Speaker
Title: HR in the age of Disruptions
Date: 2021-03-26
Organising Institution: Mar Ivanios College
Level:
Type of the Program: Conference
Role: Presenter
Title: A conceptual study on changing goals of feminism over the decades
Date: 2020-01-23
Organising Institution: Marian International Institute of Management
Level:
Type of the Program: Conference
Role: Participant
Title:
Date: 2013-01-10
Organising Institution: Berchmans Institute of Management Studies, S B College, Changanassery
Level:
Type of the Program: Seminar
Role: Participant
Title:
Date: 2010-12-20
Organising Institution: Saintgits Institute of Management
Level:
Name of the Program: National Webinar
Date: 2021-11-13 00:00:00
Name of the Institutions: Carmel College
Name of the Program: Expert Session
Date: 2021-11-09 00:00:00
Name of the Institutions: Allama Iqbal Institute of Management
Name of the Program: Webinar
Date: 2021-08-14 00:00:00
Name of the Institutions: International School of Management Excellence
Name of the Program: Webinar
Date: 2021-02-27 00:00:00
Name of the Institutions: Karpagam Academy of higher education (Deemed to be University)
Name of the Program: INFINITY 2021
Date: 2021-01-12 00:00:00
Name of the Institutions: St. Francis De Sales College
Name of the Program: Workshop on Practical Insights to Business Analytics
Date: 2020-10-15 00:00:00
Name of the Institutions: Kochi Business School
Name of the Program: Expert Session
Date: 2019-10-14 00:00:00
Name of the Institutions: Mangalam College of Engineering
Name of the Program: One day seminar
Date: 2018-11-30 00:00:00
Name of the Institutions: Ettumanoorappan College
Name of the Program: Induction and orientation program
Date: 2018-08-29 00:00:00
Name of the Institutions: Saintgits College of Applied Sciences
Name of the Program: Induction and orientation program
Date: 2018-06-26 00:00:00
Name of the Institutions: Saintgits College of Applied Sciences
Name of the Program: Expert Session
Date: 2017-07-05 00:00:00
Name of the Institutions: Saintgits College of Applied Sciences
Name of Student: SOUMITRA SINGHA
Institutions: Christ University
Month & Year: July 2023
Name of Student: LAKSHMI RAJ
Institutions: Christ University
Month & Year: May 2022
Name of Student: JAIS V THOMAS
Institutions: Christ University
Month & Year: January 2022
Investigator(s) : MALLIKA SANKAR M, JAIS MERLIN P AUGUSTINE,BHARATH SURESH KUMAR
Sponsors: ICSSR
Investigator(s) : SREEDEVI R S, MAYA K,TARU SAIGAL,MALLIKA SANKAR M
Sponsors: ICSSR
Investigator(s) : MALLIKA SANKAR M, SUMATHI A,JAIS MERLIN P AUGUSTINE,YESHASWINI V
Sponsors: The Association of Asian Social Science Research Councils (AASSREC)
Name of the Workshop/FDP/Training Programme: Faculty Development Programme
Name of the Organiser: Presidency College, Bangalore
Level: National
Role: Invited Resource Person/Trainer
Date: 2022-04-25 00:00:00
Name of the Workshop/FDP/Training Programme: FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" -
Name of the Organiser: ALL INDIA COUNCIL FOR TECHNICAL EDUCATION
Level: National
Role: Invited Resource Person/Trainer
Date: 2021-12-02 00:00:00
Name of the Workshop/FDP/Training Programme: Structural Equation Model using AMOS
Name of the Organiser: S S Jain College for Women
Level: National
Role: Participant
Date: 2021-08-30 00:00:00
Name of the Workshop/FDP/Training Programme: Faculty Development Programme I - 2021
Name of the Organiser: Centre for Education Beyond Curriculum
Level: Institutional
Role: Participant
Date: 2021-06-16 00:00:00
Name of the Workshop/FDP/Training Programme: Data Analytics in Business Decesions
Name of the Organiser: St. Joseph's College of Engineering
Level: National
Role: Participant
Date: 2021-06-16 00:00:00
Name of the Workshop/FDP/Training Programme: Foundations of Everyday Leadership
Name of the Organiser: University of Illinois at Urbana-Champaign
Level: Institutional
Role: Presenter
Date: 2021-05-10 00:00:00
Name of the Workshop/FDP/Training Programme: International Faculty Development Program on Research Methodology and Scientific Tools
Name of the Organiser: B K Birla Institute of Engineering & Technology
Level: International
Role: Participant
Date: 2021-04-13 00:00:00
Name of the Workshop/FDP/Training Programme: Hypothesis Testing Using Non-Parametric Tests in SPSS
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2021-03-17 00:00:00
Name of the Workshop/FDP/Training Programme: Workshop on Qualitative Data Analysis using NVivo12
Name of the Organiser: Christ (Deemed to be University)
Level: National
Role: Participant
Date: 2021-02-27 00:00:00
Name of the Workshop/FDP/Training Programme: Statistical Analysis Using R
Name of the Organiser: Christ University
Level: Institutional
Role: Participant
Date: 2020-07-13 00:00:00
Name of the Workshop/FDP/Training Programme: FDP on "Being a Super Teacher"
Name of the Organiser: Bannari Amman Institute of Technology
Level: National
Role: Participant
Date: 2020-07-06 00:00:00
Name of the Workshop/FDP/Training Programme: International Faculty Development Program on "Teachers Leadership Quality in Higher Education"
Name of the Organiser: Sairam Institute of Management Studies
Level: International
Role: Participant
Date: 2020-06-24 00:00:00
Name of the Workshop/FDP/Training Programme: Introduction to Business Analytics: Communicating with Data
Name of the Organiser: University of Illinois at Urbana-Champaign
Level: Institutional
Role: Participant
Date: 2020-05-01 00:00:00
Name of the Workshop/FDP/Training Programme: Innovative Methods in Teaching & Research Orientation for Beginners
Name of the Organiser: Marian International Institute of Management, Kuttikkanam
Level: National
Role: Participant
Date: 2019-02-07 00:00:00
Name of the Workshop/FDP/Training Programme: Recalibrating the Management Education Eco System of Kerala
Name of the Organiser: Xavier Institute of Management & Entrepreneurship, Kochi
Level: National
Role: Participant
Date: 2017-06-09 00:00:00
Name of the Workshop/FDP/Training Programme: Structural Equation Modeling (SEM)
Name of the Organiser: BASELIUS COLLEGE, KOTTAYAM
Level: National
Role: Participant
Date: 2016-05-30 00:00:00
Name of the Workshop/FDP/Training Programme: Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II)
Name of the Organiser: CHRIST UNIVERSITY
Level: National
Role: Participant
Date: 2016-05-13 00:00:00
Name of the Workshop/FDP/Training Programme: Statistical Tools for Research
Name of the Organiser: Sree Narayana Gurukulam College of Engineering
Level: Regional
Role: Participant
Date: 2015-03-26 00:00:00
Name of the Workshop/FDP/Training Programme: QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS
Name of the Organiser: CHRIST UNIVERSITY
Level: National
Role: Participant
Date: 2015-01-26 00:00:00
Name of the Workshop/FDP/Training Programme: RESEARCH METHODS AND DATA ANALYSIS USING SPSS
Name of the Organiser: MUSALIAR INSTITUTE OF MANAGEMENT
Level: National
Role: Participant
Date: 2012-08-16 00:00:00
Name of the Workshop/FDP/Training Programme: Management Teacher-2015 - New Age Teacher
Name of the Organiser: Association of Indian Management Schools
Level: National
Role: Participant
Date: 2012-07-12 00:00:00
Name of the Workshop/FDP/Training Programme: Research Methodology and Data Analysis
Name of the Organiser: Institute for Competency Advancement of Teachers
Level: National
Role: Participant
Date: 2011-04-27 00:00:00
Type of Book:
Title: Smart Cities and Circular Economy
Title of Book/Chapter/Article: Assessing the impact of smart city technologies on sustainable urban mobility in developing economies
ISBN: 978-1-83797-958-5
Month/Year: November 2024
Type of Book:
Title: Harnessing AI, Machine Learning, and IoT for Intelligent Business
Title of Book/Chapter/Article: Bridging the Digital Chasm: A Comprehensive Analysis of the Digital Divide in Shaping Healthcare Professionals
ISBN: 978-3-031-67889-9
Month/Year: November 2024
Type of Book:
Title: Technological Innovations for Business, Education and Sustainability
Title of Book/Chapter/Article: EdTech Tools for Sustainable Practices: A Green Revolution in Education
ISBN: 978-1-83753-107-3
Month/Year: May 2024
Type of Book:
Title: Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity
Title of Book/Chapter/Article: The Women Leadership: A Catalytic Role of Digital Divide Through Digital Ecosystem
ISBN: 78-981-99-7798-7_43
Month/Year: April 2024
Type of Book:
Title: Technical and Vocational Education and Training: Issues, Concerns and Prospects
Title of Book/Chapter/Article: Redefining Organizational Sustainability Through Revamping Digital Capital
ISBN: 978-981-99-6909-8
Month/Year: February 2024
Type of Book:
Title: Green Blockchain Technology for Sustainable Smart Cities
Title of Book/Chapter/Article: Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities
ISBN: 978-0-323-95407-5
Month/Year: May 2023
Type of Book:
Title: Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments
Title of Book/Chapter/Article: The hype of the hybrid on work culture compatibility
ISBN: 9781668473535
Month/Year: May 2023
Type of Book:
Title: Context, Policy, and Practices in Indigenous and Cultural Entrepreneurship
Title of Book/Chapter/Article: Approaches on Redesigning Entrepreneurship Education
ISBN: 9781668475782
Month/Year: May 2023
Type of Book:
Title: Innovative Entrepreneurship and Sustainable Development
Title of Book/Chapter/Article: Exploring the Impact of Attitude and Brand Imitation on Consumer Purchase Decision in Footwear Industry
ISBN: 978-81-930409-1-7
Month/Year: March 2023
Type of Book:
Title: Innovative Entrepreneurship and Sustainable Development
Title of Book/Chapter/Article: Digitalization and Women Entrepreneurship: A post pandemic study in Urban Bangaluru
ISBN: 978-81-930409-1-7
Month/Year: March 2023
Type of Book:
Title: Marketing Analytics: A Machine Learning Approach
Title of Book/Chapter/Article: Web and Social Media Analytics
ISBN: 9781774910887
Month/Year: February 2023
Type of Book:
Title: Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
Title of Book/Chapter/Article: Exploring the Role of Social Media Influencer Marketing in the Tourism Sector
ISBN: 9781668446454
Month/Year: October 2022
Type of Book:
Title: Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
Title of Book/Chapter/Article: Sustainable Practices in Indian Aviation
ISBN: 9781668446454
Month/Year: October 2022
Type of Book:
Title: EdTech Economy and the Transformation of Education
Title of Book/Chapter/Article: Exploring the Role of Social Media Marketing in the Education Sector
ISBN: 9781799889045
Month/Year: June 2022
Type of Book:
Title: Handbook of Research on Global View of Open Access and Scholarly Communications
Title of Book/Chapter/Article: Best Practices and Navigating Effects of Open Access Journals in Scholastic Publication
ISBN: 9781799898054
Month/Year: April 2022
Type of Book:
Title: Handbook of Research on Integrating Spirituality in Modern Workplaces
Title of Book/Chapter/Article: Integrating Spirituality in Modern Workplaces: Reviewing the Spirituality at Work During COVID-19
ISBN: 9781668425350
Month/Year: February 2022
Type of Book:
Title: Disruptive Technology and Business Emerging Challenges and Models
Title of Book/Chapter/Article: New Paradigms in Customer Purchase Behaviour Amidst Covid-19
ISBN: 978-81-948892-3-6
Month/Year: January 2022
Type of Book:
Title: Quick Access Assignments Research Methodology: Exercises to Enhance Learnability
Title of Book/Chapter/Article: Quick Access Assignments Research Methodology: Exercises to Enhance Learnability
ISBN: 979-8561624834
Month/Year: November 2020
Applicants: MALLIKA SANKAR M
Title: Questionnaire on deciphering the role of the digital divide among allopathic healthcare professionals in the understanding of digital congruence.
Date Published: 2024-03-13 00:00:00
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