Dr. SRINIVASAN M B
Speciliazation: Business Administration
Qualifications: MBA, MPhil, PhD
Campus: BANGALORE BANNERGHATTA ROAD CAMPUS
Dr. M.B. Srinivasan is an Associate Professor at CHRIST (Deemed to be University). He is affiliated with the Department of Business and Management, Bangalore Bannerghatta Road Campus. He started his career in the software industry, working in sales and marketing. Later, he moved into a business analyst role in Malaysia. Dr. Srinivasan has over 16 years of teaching experience and 8 years in the industry. Before joining Christ University, he held positions at Veltech University and Vinayaka Mission Research Foundation. He also served as a program leader for two international MBA programs in Malaysia. Dr. Srinivasan has taught at institutions like Anna University and the University of South Wales. His research areas include digital marketing, consumer behavior, leadership, and work-life balance. He has published numerous research articles and book chapters. His contributions earned him the Eminent Professor Award in 2021 from Kaviyarasar Kalai Tamil Sangam, Malaysia.
Educational Details
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PhD 2019
PhD
Bharathiar University
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MPhil 2014
MPhil
Bharathiar University
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PG 1999
MBA
University of Madras
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Degree 1994
BSc
University of Madras
Participation in Seminars/Conferences/Symposium
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2023
Date Of Publication: 09-Mar-2023
Name of Journal: Dogo Rangsang Research Journal
Volume No/Issue No/Page No: 13//91 - 96
Participation in Conferences/Seminars/Symposium
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2024
Type of the Program: Conference
Role: Presenter
Title: An Empirical Study On The Rise In The Usage Of Ai Chatbots In Online Shopping And Its Influence On Consumers' Buying Preferences
Date: 2024-10-20
Organising Institution: National University Of Arts Education, Vietnam
Level: International
Type of the Program: Conference
Role: Presenter
Title: Analysis of User Satisfaction and Patronage Intention Towards Electric Vehicles
Date: 2024-03-14
Organising Institution: St.Joseph's University, Bengaluru
Level: International
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2023
Type of the Program: Conference
Role: Moderator/Chair
Title:
Date: 2023-10-05
Organising Institution: Christ University
Level: International
Type of the Program: Conference
Role: Presenter
Title: Gender difference in Leadership styles and its impact on intrinsic motivation of subordinates
Date: 2023-02-24
Organising Institution: SSN School of Management, Tamil Nadu
Level: International
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2020
Type of the Program: Conference
Role: Presenter
Title: Leadership qualities in Thirukkural as explained by Manimozhiyanar
Date: 2020-02-21
Organising Institution: International Institute of Tamil Studies - Chennai
Level: International
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2014
Type of the Program: Seminar
Role: Presenter
Title: E-Marketing -is it indispensable for today's marketing?
Date: 2014-03-21
Organising Institution: Dr,Sivanthi Aditanar college of Engineering
Level: Regional
Type of the Program: Conference
Role: Presenter
Title: Recent trends in internet marketing - Indian scenrio
Date: 2014-03-21
Organising Institution: Veltech Institute of Management
Level: National
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2012
Type of the Program: Conference
Role: Participant
Title:
Date: 2012-03-20
Organising Institution: Veltech High Tech College- Department of Business Administration
Level: National
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2011
Type of the Program: Conference
Role: Presenter
Title: E-commerce impact on SMEs in developing countries with reference to ICT
Date: 2011-08-26
Organising Institution: Suriya Group of Institution - School of Management studies
Level: International
Type of the Program: Conference
Role: Presenter
Title: E-Commerce and open source software in the era of global recovery
Date: 2011-08-26
Organising Institution: Veltech High Tech Engg college
Level: National
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2010
Type of the Program: Seminar
Role: Participant
Title:
Date: 2010-03-23
Organising Institution: Universiti Kebaangsaan Malaysia (UKM) public university
Level: National
Participation in Workshops/FDPs/Training Programmes
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2024
Name of the Workshop/FDP/Training Programme: Outcome based Education and Application of Generative AI in Teaching and Research
Name of the Organiser: St.Mary's College(Autonomous), Thirissur, Kerala
Level: Regional
Role: Participant
Date: 2024-10-17 00:00:00
Name of the Workshop/FDP/Training Programme: Enhancing Research Activities in Higher Education
Name of the Organiser: IQAC - CHRIST UNIVERISTY
Level: Institutional
Role: Participant
Date: 2024-09-28 00:00:00
Name of the Workshop/FDP/Training Programme: Design Thinking: Insights to Inspiration
Name of the Organiser: University of Virginia - Coursera
Level: International
Role: Participant
Date: 2024-08-06 00:00:00
Name of the Workshop/FDP/Training Programme: Mastering Innovative Online Course Development
Name of the Organiser: CHRIST(Deemed to be university)
Level: Institutional
Role: Participant
Date: 2024-01-08 00:00:00
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2023
Name of the Workshop/FDP/Training Programme: Faculty Orientation Progra,
Name of the Organiser: CHRIST
Level:
Role: Participant
Date: 2023-09-19 00:00:00
Name of the Workshop/FDP/Training Programme: Induction program
Name of the Organiser: CHRIST
Level: Institutional
Role: Participant
Date: 2023-09-08 00:00:00
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2020
Name of the Workshop/FDP/Training Programme: ICT Tools for teaching, learning process & institutes
Name of the Organiser: Ministry of Electronics and Information technology
Level: National
Role: Participant
Date: 2020-01-13 00:00:00
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2010
Name of the Workshop/FDP/Training Programme: Tutor's Workshop
Name of the Organiser: The Chartered Institute of Marketing (Malaysia)
Level: National
Role: Participant
Date: 2010-03-08 00:00:00
Awards/Achievements/Others
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2024
Name of the Awards/Achievements/Others: Internal Judge
Description: NIRVAAH 24 - SDG
Organisation: CHRIST University
Month/Year: 15 August 2024
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2021
Name of the Awards/Achievements/Others: Eminent Professor
Description:
Organisation: Tamil Educational site for Indian Students, Malaysia
Month/Year: 26 January 2021